Mine Your Sphere of Influence:
Hand Out Business Cards:
Warm” (NOT Cold) Call For Listings:
Seller leads have already raised their hand and said they are selling (ex. FSBO) even if it didn’t work out (withdrawn/expired listing) but they still have the intention to sell – so this makes these “warm” calls, not “cold” calls! There are plenty of listing lead programs out there, we even have a company one – just always check the National Do Not Call Registry prior to calling. Quickly communicate how you plan to solve their problem (ie their home not selling). Homes don’t sell for 2 reasons: it is over priced or it had bad marketing (meaning it wasn’t promoted properly and/or the listing photos were bad/unprofessional). Try to set a listing appointment because that is your #1 goal – meeting them in person is crucial. See our listing presentation, CMA guide and scripts here.
Host Open Houses:
With open houses, you already get to meet qualified buyers face to face for free! Offer to host one for a list agent (or on your own listing) on a weekend between 11a-5p for 2 hours max. Make sure you already have open house directional signs (you will likely need 4+ signs, and you can borrow them if you live close to our St Pete office just contact [email protected] to arrange pickup several days prior). Arrive early to set up signs from the main street inward to the home (and place at all intersections as well).
Turn on the lights and open doors between rooms. Have a sign in sheet, pens, your laptop, business cards and customer synopsis MLS printouts to give to buyers. Bring yourself a broker synopsis printout as well to answer questions. You can even turn on soft music, light a candle, offer refreshments, snacks, bring a complimentary hand sanitizer, etc. For buyers that don’t have an agent, ask what they are looking for in a home so you can later create them a search. Make sure to follow up after the open house to hopefully meet them for future showings. Lock up and turn off the lights – leave the house as you found it. Make sure to provide feedback to the seller.
Social Media: Set up a Facebook, Instagram and Google Business Page
You can also create a business Pintrest, Twitter and YouTube Channel if you want. Make sure to invite your sphere of influence and any leads you meet, then post often on appropriate channels, request reviews, etc. You can even create and pay for Facebook, Instagram and Google Ads as well.
You can mail out post card “flyers” to a prospective neighborhood or “farm” area in bulk through different marketing companies. You can even make door hangers and walk your neighborhood hanging your “flyer” on each doorknob – let them know their neighbor is an agent and knows the area well!
Buy Your Own Leads:
Our Lead Program:
Receive company leads from a variety of sources: https://joindaltonwade.com/dalton-wade-lead-program/. Email [email protected] for more information or to schedule an informational zoom with us!