Real Estate Lead Generation Programs

Find the Right Lead Source to Grow Your Business

Choosing the right lead program can make all the difference in your success as an agent. With so many options available—ranging from pay-at-close referral networks to paid lead generation platforms, social media ad campaigns, and organic local opportunities—it can be hard to know where to start. We’ve compiled the most popular programs, with details on cost models, referral fees, best use cases, and direct links to learn more. Whether you’re a new agent with no upfront budget or an experienced team ready to scale, you’ll find a lead source here that fits your business goals.

Pay-at-Close Lead Referral Platforms

Movoto! (OJO Select Network)

Type: Referral-based

Cost Model: 30–35% referral fee at closing

Best For: Agents seeking motivated, pre-vetted buyers/sellers

AI-powered platform; leads are warmed up by OJO’s concierge before being handed off. Agents must meet service standards (responsiveness, follow-up).

Referral Exchange

Type: Referral marketplace

Cost Model: 25%+ referral fee

Best For: Experienced agents (3+ years required)

Nationwide referral network with relocation and agent-to-agent business.

Agent Pronto

Type: Referral-based

Cost Model: 25–30% referral fee

Best For: Solo agents wanting direct lead matches

Matches consumers to agents based on location and experience.

Home Light

Type: Referral-based

Cost Model: 25–35% referral fee at close

Best For: Agents who can win business in a competitive pitch environment

Clients review multiple agents before choosing; strong seller lead program.

Up Nest

Type: Proposal-based

Cost Model: ~30% referral fee at close

Best For: Agents who can present competitive commission packages and value

Agents submit proposals; clients compare and choose who to hire.

Redfin Partner Program

Type: Referral-based

Cost Model: Referral fee at closing

Best For: Agents willing to align with Redfin’s tech and customer standards

Redfin routes clients to partners when they can’t service directly. Availability limited.

Fast Expert

Type: Referral-based

Cost Model: Referral fee at close

Best For: Agents seeking online reviews/visibility plus leads

Consumer-facing agent directory that matches clients to agents.

Effective Agents

Type: Referral-based

Cost Model: Referral fee (varies, ~25–30%)

Best For: Agents with strong production volume (site highlights “top agents”)

Pairs consumers with top-ranked agents in their market.

Paid Lead Generation Platforms
(Upfront Cost)

Zillow Premier Agent

Cost Model: Pay-per-lead/impression (cost varies by ZIP & competition)

Best For: Agents in competitive markets with strong follow-up systems

High consumer traffic; expensive but powerful.

Realtor.com Connections Plus

Cost Model: Monthly subscription

Best For: Agents wanting steady buyer/seller leads

Direct integration with Realtor.com listing traffic.

Lone Wolf Leads+

Cost Model: Monthly fee (varies by ZIP)

Best For: Agents wanting exclusive buyer/seller leads in a territory

Provides automation and follow-up tools.

Market Leader

Cost Model: Fixed monthly fee

Best For: Agents who want CRM + leads bundled

Please note: Non-exclusive territories.

CINC (Commissions Inc.)

Cost Model: Premium subscription

Best For: Teams and high-volume agents

Includes robust CRM, automation, and team lead routing.

Real Geeks

Cost Model: Subscription + ad spend

Best For: Agents who want IDX websites and DIY PPC funnels

Strong all-in-one platform with built-in CRM.

Zbuyer

Cost Model: Subscription-based

Best For: Agents willing to sift through higher volume, mixed-quality leads

Budget-friendly, but requires strong filtering and nurturing.

Social Media Ad-Based Lead Sources

Platforms that run/manage Facebook, Instagram, and Google campaigns for real estate.

Ylopo

Cost Model: Subscription + ad spend

Best For: Agents/teams who want dynamic retargeting & automation

Strong remarketing & branded ad campaigns.

Street Text

Cost Model: Subscription + ad spend

Best For: Agents wanting plug-and-play Facebook campaigns

Pre-built ad templates; beginner-friendly.

Curaytor

Cost Model: Premium (high monthly fee)

Best For: High-volume agents and teams ready to invest heavily

Provides branding, content marketing, and ad management.

BoldTrail Advertising

Cost Model: Add-on campaign pricing

Best For: Agents already using BoldTrail who want turnkey PPC campaigns

Google, Facebook, and retargeting options. Leads are added directly into the CRM for you.

Organic & Niche Lead Generation

NextDoor Ads & Neighborhood Sponsorship

Cost Model: Monthly sponsorship

Best For: Agents building hyper-local visibility

Positions you as the “go-to” agent in a neighborhood.

LinkedIn Ads

Cost Model: Pay-per-click/ad spend

Best For: Luxury, relocation, or investor-focused agents

Can target by job title, income level, company.

Dalton Wade Real Estate Group is a 100% commission brokerage offering agents industry-leading support, cutting-edge technology, and flexible lead programs without monthly or hidden fees.

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