Tip Tuesday: Best and Worst Listing Terms
Want to improve your sales price and your chances of selling? Here are some tips to help fill your listing with positive, verifiable words.
Get a Better Price with a Good Description.
Fill your listing with positive, verifiable words such as “beautiful”, “spacious” “inviting” and “stunning.” A study by Dr. Bennie D. Waller of Longwood University found that each positive word increased the sales price by roughly 1 percent and improved the probability of selling by 9.2 percent. The key is the words have to accurately describe the home.
Faster Sales:
- Landscaped
- Move-in Condition
- Good Value
- Granite
- Beautiful
- Maple
- Gourmet
- Updated
Slower Sales:
- Clean
- Quiet
- New Paint
- As-is
- Motivated
- Rental
- Starter
- Handyman Special
[Source: Florida Realtors®]
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