What Real Estate Agents Need to Know: Insights from Zillow’s 2025 Consumer Housing Trends Report
Zillow’s latest Consumer Housing Trends Report offers valuable insights into the evolving preferences of today’s buyers and sellers. For agents, this data reveals opportunities to refine strategies and better meet client needs. Below is a detailed breakdown of key trends shaping the real estate market in 2025:
Buyers and Sellers Continue to Value Agents
The report highlights that nearly all buyers and sellers choose to work with agents. Importantly, many hire the first agent they contact. This underscores the importance of making a strong first impression and being easily accessible to potential clients.
Technology Enhances Agent Appeal
Sellers increasingly expect agents to provide high-quality digital marketing tools. Features like hi-res photography, 3D virtual tours, and interactive floor plans are becoming essential. Agents who invest in these tools are more likely to secure listings and build trust with clients.
Communication Preferences Are Evolving
Buyers prefer texting agents as their primary mode of communication, reflecting the need for quick and convenient interactions. Agents who adapt to this preference can improve their responsiveness and client satisfaction.
Social Media Matters
Social media presence is becoming a critical factor in agent selection. 44% of buyers reported being more likely to work with an agent who is active on platforms like Instagram, Facebook, or TikTok. This trend highlights the importance of maintaining a professional and engaging online presence.
Commission Perception Remains Positive
The majority of clients view agent commissions as fair, signaling a continued appreciation for the value agents provide. Educating clients about the services included in your commission can further solidify this perception.
Key Takeaways for Agents
- Be the first point of contact: Build visibility and make a lasting first impression to win client trust early.
- Leverage digital tools: Offer advanced marketing features to stand out in competitive markets.
- Communicate effectively: Adapt to client preferences, particularly through text messaging.
- Build a strong online presence: Use social media to connect with prospective buyers and sellers.
By understanding these trends and adjusting strategies, agents can position themselves as indispensable partners in the real estate journey.
For a more in-depth look at the findings, access the full report here.
