October Pop-By Ideas for Lead Generation
Real estate coach Brian Buffini introduced the creative concept of “Pop-bys”—small, thoughtful gifts designed to keep you top of mind with prospects and clients. These tokens act as friendly reminders, essentially saying, “Hey there! Just a reminder—I’m the real estate agent you met, ready to assist you or anyone you know with buying or selling a home!” Often paired with seasonal or holiday-themed messages, these gifts may seem a bit cheesy, but that’s part of their charm. Their playful approach makes them memorable, and many people believe that the more lighthearted, the better!
When planning your pop-bys, consider these helpful tips:
- Don’t forget the kids! Including something for children can leave a lasting impression.
- Make sure your pop-by gifts reflect your personality. If you have a playful side, embrace it with fun items like pun-filled gifts. If that’s not your style, choose gifts that align with who you are.
- Schedule pop-bys according to your clients’ buying timelines. Send monthly gifts to your hottest leads, while those not actively looking to buy or sell can receive pop-bys quarterly.
With the holiday season approaching, now’s the perfect time to start thinking about festive pop-bys. Let’s explore some creative ideas for October that can help you stay memorable, boost repeat business, and show your clients how much you care!
Halloween is a popular and fun holiday, so why not make the most of it? Here are some ideas that draw inspiration from both Halloween and Fall themes:
- A small pumpkin with a carving kit, accompanied by a card: “Thank you for being a spooktacular client! Happy Halloween!”
- Caramel apple kit with fresh apples
- Hot chocolate kit with a cozy mug
- A Halloween-themed Swedish dish towel tucked into a festive mug
- Fall-scented candle with a lighter
- A bottle of wine with a custom label: “Just here to deliver the boos! Happy Halloween!”
- Cozy socks tied together with a card: “Keeping You Warm in Any Market”
- Pumpkin pie with a note: “Appreciating You This Season!”
- Bag of candy in a Trick-or-Treat-themed bag or bucket
- Bag of caramel popcorn with a tag: “Just popping by to say Happy Halloween!”
- Pumpkin-flavored coffee tucked into a Halloween-themed mug
For even more ideas, check out this article! For ready-made pop-by gifts, visit popbyco.com
