Tip Tuesday: Best and Worst Listing Terms

Want to improve your sales price and your chances of selling? Here are some tips to help fill your listing with positive, verifiable words.

Get a Better Price with a Good Description.

Fill your listing with positive, verifiable words such as “beautiful”, “spacious” “inviting” and “stunning.” A study by Dr. Bennie D. Waller of Longwood University found that each positive word increased the sales price by roughly 1 percent and improved the probability of selling by 9.2 percent. The key is the words have to accurately describe the home.

Faster Sales:

  • Landscaped
  • Move-in Condition
  • Good Value
  • Granite
  • Beautiful
  • Maple
  • Gourmet
  • Updated

Slower Sales:

  • Clean
  • Quiet
  • New Paint
  • As-is
  • Motivated
  • Rental
  • Starter
  • Handyman Special

[Source: Florida Realtors®]

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