As a realtor, you’ve probably experimented with social media advertising, such as Facebook ads. Investing in yourself and your business is a great idea, but with the new year coming up, it may be time to take these ideas and bring them to the next level with something more direct –FB Messenger Ads. In other words, simply be where your customers are.
Facebook automatically delivers ads to the placement that’s most likely to drive campaign results at the lowest possible cost. The ad creative you’ve previously built for say, Instagram, or Facebook regular, feed advertisements, can be used on Messenger ads. Users will see your ad in the Chats tab in their Messenger app. When they click on it, they are prompting the call-to-action that will take them to your realtor site, for example.
Looking for a step-by-step guide? Click here Facebook notes, “1 in 2 people surveyed say they have visited a website to buy a product or service after seeing it in stories. Messenger Stories ads are only available to buy with other stories ads on Instagram, or as an addition to campaigns running in feed.”
If you’re interested in just running regular FB or Instagram ads, Sprout Social recommends, “You’re actively engaging with your audience and posting content to your Instagram feed, but you’re reaching out to an even larger audience who might not know about your brand yet with paid ads.” It’s true- to grow, you must promote and go beyond the audience you’ve been engaging. Costs depend on a variety of factors, but the best part is you’re in the drivers seat. You can decide how much you can afford to spend on social media advertising, such as Instagram ads. Demographics, days of the week all factor in to the price. Remember, it’s going to be a lot of trial and error but you won’t know until you try.