How to Use Your Sphere of Influence to Grow Your Real Estate Business!

As a real estate agent, you talk to people daily. Your hairdresser, your relatives, your clients. But, do you keep track of all the people you talk to? It’s easy to overlook because you’re on the go and talking to people along the way, but focusing on your sphere of influence is an easy way to generate leads and grow your real estate business!

sphere of influence

What exactly is your sphere of influence?

It’s anyone you already know…your friends, friends of friends, family members, referral partners, service providers (hairdresser, mechanic, etc.) and past clients.


How should you manage your sphere of influence?

Any easy way to get in touch with your sphere is to create a database. As a Dalton Wade agent, you get Boomtown CRM for free, but if you’re not a Dalton Wade agent (yet:), there are several out there to choose from. I highly recommend getting one, it will not only change your life, but your business, too!


Be sure to contact your sphere a few times a year- trigger events are a great idea. Birthdays, anniversaries, new job, etc. People are busy and quickly forget things- this is a great way to stay top of mind and nurture them. A simple way to do this is to create to-do’s in Boomtown or check for birthdays on Facebook and send a quick note.

Other ideas


Get creative and think of ways to engage people. Also remember all the groups you’re involved in such as your church group, HOA or your book club.


Always wear your nametag and engage with people at the store, standing in line or at the doctor’s office. Try wearing it upside down and see how many people engage with you. It can definitely be a conversation starter.


Another interesting way to get people’s attention (and we have an agent who has closed deals from this exact strategy), is to drive around with your gas cap open. People are kind and will inform you of it and it’s a great way to strike up a conversation.


Maybe try wearing a hat or scarf that really stands out and see if that sparks any conversations and aim to hand out at least 3 business cards a day. Other great resources for ideas are Google and Youtube.


There are lots of tactics and strategies out there, find one that works for you and stick with it. It will pay off if you do. The bigger your sphere of influence, the more referrals you will generate.

At Dalton Wade we believe that today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to our clients and agents, we are your go-to source for real estate industry insight and advice. Contact us today to learn more!